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Read original on Zhihu Hot ListChinese article / discussion ↗Zhihu Hot ListLast observed #9 · 1.5M heat
Why have China’s Double 11 and Double 12 shopping campaigns grown longer and more elaborate in recent years, yet seemed less popular than before? Did you shop heavily this year?
View original Chinese title
为啥这几年双十一、双十二活动周期被拉长、玩法不断改进，反而热度好像还不如以前了？你今年有「剁手」吗？
The reader’s brief
Double 11 and Double 12 are major Chinese online shopping festivals held on November 11 and December 12.
The story
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Original articles & discussion
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Saved for later: Daily reading record · 2026-10-22Monthly reading archive
Ranking history & source details
First recorded Oct 22, 2026, 1:16 AM CST · latest Oct 22, 2026, 1:16 AM CST. Ranks reflect attention on each platform.
| Day | Platform | Best rank | Last rank |
|---|---|---|---|
| 2026-10-22 | Zhihu Hot List | #9 | #9 |