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Read original on Zhihu Hot ListChinese article / discussion ↗Zhihu Hot ListLast observed #7 · 1.6M heat
Dove’s Qixi campaign, “Share with Your Crush While Your Boyfriend Is Away,” Backfires: Why Do Such Campaigns Keep Failing, and Will It Affect Dove?
View original Chinese title
德芙七夕营销「趁男朋友不在跟暧昧对象分享」翻车，为何此类翻车频繁发生，哪里出了问题？对德芙会有影响吗？
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Ranking history & source details
First recorded Aug 25, 2026, 8:44 PM CST · latest Aug 26, 2026, 8:52 AM CST. Ranks reflect attention on each platform.
| Day | Platform | Best rank | Last rank |
|---|---|---|---|
| 2026-08-26 | Zhihu Hot List | #7 | #7 |
| 2026-08-25 | Zhihu Hot List | #2 | #2 |