Dove’s Qixi campaign, “Share with Your Crush While Your Boyfriend Is Away,” Backfires: Why Do Such Campaigns Keep Failing, and Will It Affect Dove?

德芙七夕营销「趁男朋友不在跟暧昧对象分享」翻车，为何此类翻车频繁发生，哪里出了问题？对德芙会有影响吗？

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