Business trends / Zhihu Hot List

Dongpeng Beverage and Other Brands Rush to Cut Ties with Mbappé: Are They Liable for Breach-of-Contract Damages, and Can They Recover Endorsement Fees and Material Costs Already Paid?

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东鹏饮料等品牌紧急切割姆巴佩,这种情况品牌用不用赔违约金?已付代言费、物料成本还能追回吗?

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Ranking history & source details

First recorded Oct 27, 2026, 1:37 PM CST · latest Oct 28, 2026, 1:41 AM CST. Ranks reflect attention on each platform.

Retained daily observations
DayPlatformBest rankLast rank
2026-10-28Zhihu Hot List#13#13
2026-10-27Zhihu Hot List#5#5
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